Employee Satisfaction Survey: A Tool to Measure Employee Performance and
Satisfaction
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER037
Case Length : 03 Pages
Period : 1999 - 2004
Organization : Varied
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Service
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Naidu and Sons Private Ltd is a leading maker of wooden artifacts. Manohar Naidu
(Naidu) established the company in 1970, and he and his sons are now managing
the company. The company had a humble beginning with two employees and a
production rate of two or three artifacts per day.
In the early days, the customer reach of the company was limited to the twin
cities of Hyderabad and Secunderabad. Later, it expanded its reach to other
parts of the country. The company paid special attention to the quality of the
output and products were checked for the quality at every stage of production.
Soon, the products of the company were renowned for their quality.
The company has grown considerably and the number of employees is now 100. The
demand for the company products has also increased significantly. Traditional
Indian artifacts have a large foreign market as well and the price commanded by
these products abroad is very high.
The company therefore, expanded its reach to foreign markets. To meet the
growing demand, the company automated its production processes. Though there
were not many players in this sector in the country, it was difficult for Naidu
to benchmark the company performance. His focus was always on improving the
efficiency and effectiveness of the production processes.
Recently, Naidu noticed that in spite of automation and other facility
upgradations, the improvement in productivity was negligible; further, during
his round of the factory, he saw that people were working without any interest
and enthusiasm...
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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